“Leading with love is the ticket to sharing a genuine connection, and the simplest way to start that is by sharing a smile.” Michael Ray- Smile Project Louisville I love my Spotlight on Service Series because it highlights what brings out the best in us. In this post, I am thrilled to feature Michael Ray …
Spotlight on Service: Michael Ray: Smile Project Louisville Read More »
Copy in the Wild is a term some copywriters use when we see examples of copy in our daily lives and it sticks with us for either really good reasons, or sometimes really bad reasons. It helps us continue to evaluate what works and why, and exposes us to different conventions of copy that can …
Copy in the Wild- Great Sales Copy in 3 Words or Less Read More »
This is not a new idea, but it absolutely bears repeating. You have to repurpose your content and put it out there again and again and again if you want it seen by your audience. One of my friends always has couple dozen irons in the fire at any given time. She is a fellow …
Repurpose Your Content and Keep Those Posts Coming Read More »
With my teaching background, I have a lot of experience with instructing and practicing positive growth mindset behaviors. While I whole-heartedly believe in the power of a strong mindset, I am no expert, and still have to intentionally practice what I preach for my own benefit. Imposter syndrome is REAL and it makes us resist …
I am going to say something that will surprise nobody: Written content is so important to building relationships and building your business. One of the best things about it is that it can do a great job to establish you as the authority in your space. The more you share your ideas with consumers, the …
Beware of the Content That Will Tank Your Credibility Read More »
Thinking about hiring a ghostwriter? Wondering what exactly one can do for your business? Read this post to get a little more insight into what ghostwriters do for smart entrepreneurs who know how to work smarter, not harder. When I first launched my business and people would ask what I did for a living. The …
Are you a small business owner who has a less than rosy relationship with Social Media? You’re not alone! This 2 part series will help you figure out what you’re missing if you are NOT engaging through social media, and will help you see what you can do to make the most of a very …
Are you a small business owner who has a less than rosy relationship with Social Media? You’re not alone! This 2 part series will help you figure out what you’re missing if you are NOT engaging through social media, and will help you see what you can do to make the most of a very …
Hey there- I’m Michelle Beers, and this introductory post gives you a little insight to how I got here, and encourages you to go ahead and take a chance on yourself! After spending my entire adult life in the education field, I shifted gears and became a freelance writer. My only regret is not taking …